CALIDA - Slow Down

CALIDA SLow Down - Tannerhof Bayrischzell - Olympus EM1Markii2512 - Yes! Please Enjoy-23.jpg
 

回台灣前一天,我跟著瑞士品牌CALIDA來到離慕尼黑約一個小時車程的Bayrischzell,加入這場在度假村Tannerhof所舉辦的Slow Down工作坊。隨著座車離開慕尼黑市區,在漫天白雪中我們緩緩進入這座人間仙境。

On a cold yet sunny day, I followed CALIDA arriving at Tannerhof, Bayrischzell for the "Slow Down" workshop. As the car along the way leaving Munich center, we slowly entered the Fairyland.

CALIDA SLow Down - Tannerhof Bayrischzell - Olympus EM1Markii2512 - Yes! Please Enjoy-29.jpg

來自瑞士的CALIDA提供舒適的居家衣著,多年來不只追求品質與設計,更進一步在布料與製造過程上達到友善地球與善待勞動工作者為要件。

工作坊其間,談到女性對自己身體曲線的認識與自在感有越來越敏銳的意識。我們摒除過去一昧追求身型骨感纖瘦卻又希望乳房集中托高的矛盾,進而把注意力放在身體的感知與舒適上。當我們套上任何一件衣著只單純為了自我時,才能達到真正的肢體解放與自由。

緩慢下來,冀望的不只是結果,許多時候是給自己更優渥的時間來體驗過程、品味當中點滴。正如同女人不只將面對他人的那一面準備好,更需要好好善待面對自己時的那個真我。

CALIDA offers comfortable home wear and underwear. In the past years, they focus not only on good quality and design but also pay attention to the environmental protection on the production process and friendly labor treatment and working environment.

We talked about women's awareness of our body curves and the sense of freedom. We no longer pursue a slim body shape but want to have busty breasts. Instead, we focus more on the perception and comfort of our body. When one puts on any piece of clothing that is purely for the self, real liberation and freedom can be achieved.

Slow Down is not only to give yourself a better outcome but also a pleasant possibility to experience and taste the process in our life. One shall not only get prepared for others but treating one's self kindly for a better quality of living.

CALIDA SLow Down - Tannerhof Bayrischzell - Olympus EM1Markii2512 - Yes! Please Enjoy-12.jpg
CALIDA SLow Down - Tannerhof Bayrischzell - Olympus EM1Markii2512 - Yes! Please Enjoy-8.jpg
CALIDA SLow Down - Tannerhof Bayrischzell - Olympus EM1Markii2512 - Yes! Please Enjoy-6.jpg
CALIDA SLow Down - Tannerhof Bayrischzell - Olympus EM1Markii2512 - Yes! Please Enjoy-30.jpg
CALIDA SLow Down - Tannerhof Bayrischzell - Olympus EM1Markii2512 - Yes! Please Enjoy-31.jpg
CALIDA SLow Down - Tannerhof Bayrischzell - Olympus EM1Markii2512 - Yes! Please Enjoy-35.jpg
CALIDA SLow Down - Tannerhof Bayrischzell - Olympus EM1Markii2512 - Yes! Please Enjoy-32.jpg
CALIDA SLow Down - Tannerhof Bayrischzell - Olympus EM1Markii2512 - Yes! Please Enjoy-21.jpg
CALIDA SLow Down - Tannerhof Bayrischzell - Olympus EM1Markii2512 - Yes! Please Enjoy-39.jpg
CALIDA SLow Down - Tannerhof Bayrischzell - Olympus EM1Markii2512 - Yes! Please Enjoy-37.jpg
CALIDA SLow Down - Tannerhof Bayrischzell - Olympus EM1Markii2512 - Yes! Please Enjoy-22.jpg

攝影手法解析:

在多元主題的事件攝影中(Event Photography),常容易混淆主題的重點而導致在圖像上有敘事不清的困擾。在CALIDA Slow Down工作坊中,主辦單位在活動中加入了旅館歷史背景與大環境地景的導覽、CALIDA公司的經營理念與設計靈感、居家服實品展示等多重體驗。依照經驗,我以最容易親近與理解的實品展示為主、以優美的大環境為輔,再穿插工作坊中的花序增加畫面豐富性,以此概念來拍攝,可以取得更容易解讀的影像。

Photography Tips:

In event photography, it is often easy to confuse how to focus the subject and present better images. In the CALIDA Slow Down workshop, the organizer arranged a tour of the hotel's historical background, introduced us the beautiful landscape and surroundings. Moreover, showed us the business philosophy and design inspiration of CALIDA. In the end, let us experience their home wear products. According to my experience, I took a point of view about the CALIDA newest products that it is the easiest part for us to understand. Then added the beautiful atmosphere as a second point. Last, combined some behind the scenes photos to increase the feeling of storytelling. In this way, the images are easier to read.

 

This post was written in cooperation with CALIDA. Even though, we give our own opinion uninfluenced. We had full rein over text and content of this article.