CALIDA - Slow Down
On a cold yet sunny day, I followed CALIDA arriving at Tannerhof, Bayrischzell for the "Slow Down" workshop. As the car along the way leaving Munich center, we slowly entered the Fairyland.
CALIDA offers comfortable home wear and underwear. In the past years, they focus not only on good quality and design but also pay attention to the environmental protection on the production process and friendly labor treatment and working environment.
We talked about women's awareness of our body curves and the sense of freedom. We no longer pursue a slim body shape but want to have busty breasts. Instead, we focus more on the perception and comfort of our body. When one puts on any piece of clothing that is purely for the self, real liberation and freedom can be achieved.
Slow Down is not only to give yourself a better outcome but also a pleasant possibility to experience and taste the process in our life. One shall not only get prepared for others but treating one's self kindly for a better quality of living.
在多元主題的事件攝影中（Event Photography），常容易混淆主題的重點而導致在圖像上有敘事不清的困擾。在CALIDA Slow Down工作坊中，主辦單位在活動中加入了旅館歷史背景與大環境地景的導覽、CALIDA公司的經營理念與設計靈感、居家服實品展示等多重體驗。依照經驗，我以最容易親近與理解的實品展示為主、以優美的大環境為輔，再穿插工作坊中的花序增加畫面豐富性，以此概念來拍攝，可以取得更容易解讀的影像。
In event photography, it is often easy to confuse how to focus the subject and present better images. In the CALIDA Slow Down workshop, the organizer arranged a tour of the hotel's historical background, introduced us the beautiful landscape and surroundings. Moreover, showed us the business philosophy and design inspiration of CALIDA. In the end, let us experience their home wear products. According to my experience, I took a point of view about the CALIDA newest products that it is the easiest part for us to understand. Then added the beautiful atmosphere as a second point. Last, combined some behind the scenes photos to increase the feeling of storytelling. In this way, the images are easier to read.