宜穎與士翔兩人以繭裹子為出發點，利用不同管道，將使命傳遞出去：做最好的公平貿易產品；因為到最後，產品是最重要的。因為公平貿易有價值，但是沒有絕對的價格。透過產品串連起消費者，並且建構一個新的商業型態與觀念。

The two founders of TWINE treat their brand as a starting point and use different ways to pass on the purpose: to introduce the best Fair Trade products. Because in the end, the products are the most important. The concept of Fair Trade is valuable; however, there is no fixed price for it. They hope to connect consumers through the products and to build a new business form.