Vogue Taiwan Fashion Insider Interview 風格達人專訪

Fanning Tseng, a full-time fashion blogger based in Munich, Germany, has an interesting personal website, Yes! Please Enjoy. Her writing style is calm and structured without any exaggerated or Hypocritical words, plus her bright yet chic photography; it is enjoying browsing through her website and articles. Comparing to other colorful and fancy bloggers, her neutral and practical style is familiar. Since 2014, Fanning has been invited to be a fashion insider of Vogue Taiwan, through her eyes, we enjoy her exotic lifestyle about fashion, travel, delicious food and beauty; moreover her life experiences. Fanning tells stories with her unique point of view; from her, we see a real perspective of a blogger.

曾凡寧,是定居於德國慕尼黑的專職時尚部落客,有個很有趣的個人網站「Yes! Please Enjoy」。Fanning 的寫作風格冷靜且清晰,沒有浮誇的字眼或是過度矯情的用語,配上她明亮又帶點潔癖的照片,閱讀她的文章十分舒服沒有壓力。她的穿搭也偏向實穿性的率性風格,相對其他以鮮豔花俏穿搭著稱的部落客,Fanning 的分享更顯得親切且實用。自2014年起,Fanning 受邀成為Vogue的駐站風格達人,一直持續不斷地分享她在異地生活的所見所聞,從剛開始偏向時尚為主的文章,到後來增加了旅遊、美食、美妝、甚至是情感層面等多面向的經驗分享,Fanning 用她獨特的生活觀點與視角說著她的時尚生活,也讓我們看見部落客真實的一面。

– Vogue Taiwan

1. Please introduce your background.
I majored in Interior Design at Shih Chien University, after that, I founded my design studio. In 2004, I met my German husband, in the same year, I followed him and moved to Munich Germany. I do not have a background of Fashion but design.

1. 請介紹你的背景;什麼時候開始進入時尚領域工作?
大學時就讀實踐空間設計系,畢業之後成立設計工作室,離開台灣之前其實是個穿高跟鞋跑工地的女漢子設計師。2004年與德籍先生認識之後,便定居德國慕尼黑。老實說,我沒有時尚背景,而是設計出身的。

2. Since when you work as a full-time fashion blogger
When I worked as an Interior Designer, I focused on Home Living projects. Since I moved to Munich Germany, I realized that how I worked in Taiwan, it does not work the same here in Germany. The Interior Design in Germany is mostly for Business Spaces; for the private living, German is used to Do It Yourself. Moreover, having a professional certificate in the specialized field is important in German Career Market. Concerning about that I am not interested in Business Interior, I gave up to keep studying in Germany. I became unemployed. It was a hard time for me; I did not know well either the German culture and the language, there was nothing that I could look for after opening my eyes in the every single morning.
There was a group that is founded by women who marry foreign guys and live in foreign countries on the Yahoo blog channel. I joined the group and created my first blog to record my daily life.
In 2009, it was a year that some international fashion blogger who were ready to shine, such as Bryan Boy、Rumi Neely、Susie Bubble. I felt that was kind of interesting, and I started following them.
At the end of 2011, I applied a domain and designed my very first blog page. I recorded my daily outfits; but, not paying attention to the image quality and the writing skill. However, during the time, I know many German brands, PR agencies and designers. In 2013, I realized the trend of online marketing raises up; hence, I relaunched my blog and started working as a full-time blogger.

2. 從什麼時候開始當起時尚部落客,開始經營自己成為專職部落客?
在台灣時,我專注於居家空間設計,定居慕尼黑之後,卻在工作上遇到瓶頸。德國的空間設計適用於商業空間;一般私人住宅大多傾向於「自己動手佈置裝修DIY」的風氣。加上德國在專業證照方面要求很高,在對商業空間設計沒有興趣的前提下,便面臨了失業的窘境。那段期間可以說是人生的灰暗期;在不熟悉的文化環境中成了無業遊民,生活中沒有一個可以努力的目標,非常沮喪。
那時候Yahoo有一群嫁到海外的異國新娘群組,有樣學樣,我也跟著寫起部落格;一個帳號、一台小數位相機,在那個新手頁面中我天天寫下異鄉生活的記事。
2010年時期前後正是國際性時尚部落客開始發跡的年代,像是Bryan Boy、Rumi Neely、Susie Bubble等都漸漸展露頭角。看了覺得很有意思,於是追蹤了這些如今已經為超級明星部落客大約一年多時間。
2011年底,申請了一個網域、設計自己的部落格,開始記錄每天的穿搭。不過都是以隨性的紀錄居多,既不重視拍照品質,也不留心撰寫的內容。不過那段期間認識了許多德國品牌的公關與設計師,也開始留心市場走向,於是在2013年好好整頓部落格,正式走上專職部落客一職。

3. Why you name your blog as Yes Please Enjoy?
Yes Please Enjoy is the new title for the newly launched lifestyle website that I transformed from my previous fashion blog. The issues I created for the blog were mostly focused in Fashion. I felt that the information of fashion industry is a way too far from my readers. I expect myself to create contents that are helpful and impressed to my readers, to let them feel positive, confident and exciting. Hence, I added some more issues, for example, my point of view about Love, Relationship, and Marriage, Beauty Care, Lifestyle in Germany; moreover, I combined stories about Travel and Munich Guide.
For me, our daily life is just like those delicious dishes on our dining table. Although everyone has different taste, the way of “enjoy it, appreciate it slowly” is always a concept of a good quality lifestyle. It is how the title is created.

3. 網站名稱「Yes Please Enjoy」十分有趣,當初為什麼會取這個名字?
Yes Please Enjoy 是在2015年底將過去部落格再次轉型成生活風格網站之後更改的名稱,以中文來說,就是「請慢用」。以前在部落格中所撰寫的內容都是以時尚為主,不過我覺得一般的時尚資訊離讀者的生活太遠,所能引起的共鳴太少。我期許自己撰寫的文章內容是真的對讀者的生活有幫助,在閱讀之後覺得身心舒暢、帶有正面向上的感染力量。於是,在經營網站與撰寫主題中增加了以女性、婚姻感情,美容保養與海外生活等不同面向的報導,甚至也加強了旅行與慕尼黑當地觀光導覽的撰寫。
每天的生活好比餐桌上一道道可口的料理,雖然每個人喜好的口味不同,不過細細品嚐、慢慢享受,才能信手捻來再三咀嚼回味。這也是「Yes Please Enjoy請慢用」的來由。

4. What do you do working as a blogger? Have you ever faced any challenge that you never expected?
There are many opportunities for bloggers to have intercourses and to join events. I attended on all occasions to have more connection with people who work in this industry. However, recently, I use the time to study marketing and write proposals. An online full-time blogger is just like an independent Advertising studio, take projects, write stories, arrange shootings and then connect to the target.
At this moment, I work on my own; I have to finish all stuff along; including market research, planning, styling, shooting, filming and editing, writing and so on. It brings a sense of accomplishment; however, sometimes it makes me exhausted. I hope to hire an assistant when my studio develops better in the future.
I am okay with all challenges I have from my work. There is only one thing that is sometimes hard to me, to think and act like a German. Moreover, to prepare my proposals in English and in a professional way.

4. 部落客工作包含了哪些?曾經面臨到什麼樣的挑戰是沒有預想過的?
部落客總會有許多應酬、出席活動的機會,不過這一年來我把不是那麼重要的應酬時間拿來研究市場、寫企劃案。其實,線上的全職部落客就好比一個小型的廣告公司,接案子、寫企劃、安排拍攝,然後再與市場接觸都是工作內容。
我目前是一人公司,所有大小事情都得自己完成;包括市場調查、企劃撰寫、造型衣著商借、拍攝剪接、美術修片、文字編輯等工作都是自己一手包辦。工作內容其實很有成就感,不過就是很累,希望等工作室再穩定一點的時候可以請個助理。
工作上的挑戰倒是都可以應付,唯一就是在德國的市場中,必須以德國人的立場與觀點來計劃行事;另外,還得以英文寫完整的企劃書,這對我來說一直都是很大的挑戰。

5. Share with us about your most exciting events you have joined.
Because of my job, I have many opportunities to meet well-known designer or celebrities, for example, Philippe Starck, Sandra Choi from Jimmy Choo, Madeline Poole, Badgley & Mischka, Wolfgang Joop, Diane Pernet, Kristina Bazan, Suzy Menkes and Sky Ferreira. From then, I see a real attitude that I admire. They are humble, and working hard on their specialized work. It is the biggest advance from my job; it is also the state that I expect myself to reach.

5. 請分享最近印象最深的活動、體驗
因為工作的關係,有很多機會接觸有名的設計師或是名人,比如:Philippe Starck(飛利浦史塔克,設計師)、Sandra Choi(Jimmy Choo設計總監)、Madeline Poole(美甲設計師)、Badgley & Mischka(好萊塢時裝設計師)、Wolfgang Joop(時尚設計師)、Diane Pernet(時尚製片名人)、Kristina Bazan(知名部落客)、Suzy Menkes(Vogue專欄作家)、Sky Ferreira(歌手藝人)等人。從他們身上我看到真正成功的人都擁有寬宏謙卑的態度,並且專注地、努力地在專業上堅持著;這是這些年來從工作中所獲得的最大收穫,也是督促自己繼續努力的原因。

6. You often share many outfit articles and your experiences, how you catch a huge amount of fashion information? Do you need to go shopping a lot to try different styles?
Try different styles and experiences new products are just part of my job; I am lucky that I can work on an exciting business that I truly love. However, after working hours, my private clothes and accessories are quite simple in a similar style and easy to match to each other. I rarely encourage my readers to purchase stuff that is not necessary for their life. Therefore, when I write articles about styling, I pay attention to different personal styles and concepts of styling. Follow this way; even we do not buy the most trendy stuff, we can style ourselves in a smart and stylish way. On the other side, I always dare to try different styles for different projects; it is not only challenging to myself but also showing the dedicated attitude to my business partners. I compose unique stories for different brands, and present them in proper ways; this is what I mean to success presentations.

6. 你常分享許多穿搭、體驗的文章,當一位時尚部落客如何吸收大量的流行資訊?需要常常逛街購物、嘗試不同風格的造型嗎?
老實說,穿搭、造型與體驗都只是工作中的一部份;我當然很慶幸自己可以從事一份有趣的工作。不過下了工作,衣櫃裡衣著配件款式其實都頗為類似,都是很百搭、實穿的基本款。
我其實不鼓勵讀者盲目地購物,所以在撰寫文章時很少把重點放在單一的包包、鞋款或是單品上;反而會著重在造型搭配的風格與手法;這樣一來,即使不購買高單價名牌,只要掌握住合適的風格一樣可以穿出自己的品味。
不過在工作中,我總是勇於嘗試不同的造型變化與妝容;除了是對自己的挑戰,也是表現在工作上的敬業態度:針對不同的品牌與調性,寫出獨特的企劃案,再將這份企劃完整地表現出來,對我來說才是成功的案子。

7. How about your personal style, do you have some tips for the neutral basic style?
At the beginning of blogging, I meant it to style myself loudly; I dressed in a punk style. After several years of involved in the Fashion industry, I have started to appreciate simple yet elegant styles. The key point is to diminish the things that you do not need. Less is more. I belive that silent is powerful, at the same time, it makes you feel comfortable. Although everyone has a different personality, when you style, just focus on one point in a look. The idea of makeup shall follow the same concept.

7. 你的穿搭風格很率性低調;想要打造好看的中性風格,你覺得必要的元素有哪些?
一開始撰寫部落格時,為了吸引品牌的注意,我的穿搭風格其實很龐克,簡單來說就是「很吵」。後來隨著經營部落格心態的轉變,加上在歐洲居住時間久了,開始喜歡有質感、設計高雅有品味的單品與風格,其中最重要的關鍵,就是「減法」。我開始慢慢相信,「靜懿」的力量很大、滲透力很強,也讓人感到舒服。
每個人的風格當然都不同,不過最大的重點是:在整體造型中一次只著重一個重點,彩妝也可以用同一種觀念同步執行。

8. What do you think about the style in Munich or Germany?
Munich is located in the south of Germany; it belongs to the province of Bavaria. It is a classic yet conservative city. Although people in Munich has a higher income than other German cities, people do not look for the newest trends to follow. But it does not mean that people do not go shopping. They prefer better quality brands than high fashion trendy labels. For younger consumers, I do not see much difference than other cities or countries.

8. 慕尼黑的時尚風氣如何?你覺得德國女人的穿著風格為何?
慕尼黑在德國南方屬於巴伐利亞區,是個保守的城市;雖然居民所得較高、普遍較其他德國大城市來得富裕,對於時尚的敏感度卻整體偏弱。不過,這並不代表消費能力弱;年齡層高一點的紳士、貴婦其實都穿戴在設計與質感上都偏好的品牌單品,也就是說,質量重於數量。不過以年輕一點的消費族群來說,則與其他城市沒有太大的區別。

9. Face to the oncoming Fashion Week season, what designers are you looking for to see the collection in Berlin Fashion week? Share with us about your experiences of Fashion Week.
This season of Berlin Fashion Week started at the end of June 2016; it took one week long. I think many German designers always create amazing collections. However, Vogue Salon is the most exciting part of every Berlin fashion week season for me. Vogue Salon was founded in 2011; now it just celebrated its 11th season. Vogue Salon is hosted in Kronprinzenpalais since two seasons ago; the organizer arranges several interesting issues in different seasons. “New Order” was the newest subject of this season. The guests discussed how to transform the values of fashion, also, the changes, and possibilities of the fashion industry. Moreover, H&M cooperates with Fashion Council Germany to host the Design Award that starts this season. Before the end of July 2016, all designers were allowed to send their work to join the competition. At the end of August 2016, the judges will pick up five designers and the five designers will present their collection in the next Berlin Fashion Week in January 2017. So then, H&M will announce the winner.
Every Fashion capital has its culture and character; therefore, every fashion week has its charm wherever in which city. Two years ago, I attended to Stockholm Fashion week, luckily, I was able to view the H&M design award in its original city. The unique yet stand-out style from the north of Europe gave me such a strong impression.

9. 接下來的德國時裝週你最期待看到的秀是哪一個?請分享你參與服裝週的經驗。
這一季德國柏林時裝週已經在2016年的六月底展開,為期一週;的確有幾位德籍設計師的作品令人驚豔、喜愛。不過,最令我期待的還是由德國版Vogue所主辦的Vogue Salon。自2011年首次舉辦,如今已邁入第十一季,從前兩季開始在Kronprinzenpalais展出,也善盡規劃展演不同設計主題與展覽。這季主題為「新秩序」,從改變時尚的價值觀與討論產業結構上的可能性與變化。同時除了精彩的座談、展覽與設計師秀展;也從這一季開始與H&M共同規劃主辦德國設計大獎,七月底之前所有設計師皆可報名送件受審,八月底將會選出前五名入圍,並且在2017年一月份的柏林時裝週上展出,同時公布首獎設計師。
全球四大時裝週除了比人氣之外,其餘其他城市因為文化背景不同,所衍伸而成的時尚風格是最具有吸引力的。兩年前參加斯德哥爾摩時裝週,除了有機會參與H&M在本都所舉辦的設計大獎之外,這座北歐城市冷冽、不諂媚的設計風格令我留下深刻印象。

5 images above Credit to © Julia Malysch / VOGUE Germany 

Jan. 2014 H&M Design Award in Stockholm.

10. It is a trend for bloggers to do live videos on Facebook or other social media channels; have you tried it?
I shoot videos for cooperation projects; follow the scripts, set up the styling, and then edit the films. The live videos on Facebook look attractive; I tried several times before; however, I was not satisfied with the quality. I prefer to prepare in advance and then follow the plan for shooting; so then I can present a perfect result in front of the viewers.

10. 台灣部落客現在很流行「Facebook直播」或是自己拍影片,你有嘗試過嗎?
我也拍攝影片,不過都是在合作的案件上,依照企劃內容找模特兒、做造型,按劇本拍攝,再剪接編輯。Facebook後來熱門的直播秀雖然有趣,也嘗試過幾次,不過在畫面、取景角度都不能盡善完美的考量下,最後還是放棄。對於自己盡力追求完美性格的強迫症雖然無可奈何,最終還是偏好有計畫性的前置作業與安排,然後再呈現最後完美的成果。

A video from a previous project with Crabtree & Evelyn.

11. you shoot beautiful photos, do you spend much time editing images? Do you shoot with your smartphone or a professional camera? Please share with us a photo application for editing and some tips?
I skipped my photography classes in the university; however, I think I am quite sensitive about finding nice views. I am happy that I can use this advantage on my work. The photos on the website, I use professional cameras to capture images; it is important to offer high-quality pictures for cooperation projects. I edit images with Photoshop and Lightroom to get better eye-catch pictures.
In my daily life, I shoot photos with my iPhone 6S and edit photos with VSCO. VSCO is easy and convenient to use; moreover; they offer many free beautiful filters to download. Among those filters, you will find some favorite style to set up for your photos.
Before, I could not help but keep uploading the photos I shot with my smartphone to the social media accounts; now I prefer to select thoughtfully to choose better pictures and then share it online. It is a kind of training to myself.

11. 你文章裡每張照片都很好看,你平時花多少時間處理照片?都用手機拍,還是專業相機拍攝?請推薦一個好用的修圖軟體或技巧。
大學修設計時有門攝影學分,那時候總是翹課,其實真正的學問沒有進到腦袋裡去;不過對於畫面取景的角度與安排都有一定程度的敏感度,所以現在可以將這份拍照的精準度應用在工作上,說來其實幸運。
文章裡的照片幾乎都是以專業相機拍攝;以工作來說,提供拍攝精美的圖片是基本要求,圖檔再以Photoshop 以及Lightroom修飾細節與光影對比等,讓照片的可看度提高。
如果是一般生活則以手機拍攝為主,目前使用的是iPhone 6S;修圖的話,慣用的軟體是VSCO,軟體版面的設計以黑白簡潔俐落為訴求,完全符合我潔癖的個性,光是開啟軟體使用已經很有快感。免費加上付費購買的套用濾鏡選擇有很多,不管是文青掛還是日本清水風,都可找到自己喜歡的風格加以套用再微調,十分推薦。
以前拍照往往忍不住猛上傳到社群媒體分享,現在則針對想上傳的照片多加挑選;真的喜歡的,取景與拍攝主題都特別的才公開分享,這是對自己的拍照技巧的一種訓練。

12. Bloggers usually work alone; share with us your best equipment for working.
For working, I use a professional camera; however, it is too heavy to carry for private trips or to travel. Two years ago, I bought Sony Alpha 7, a small full-frame camera; it is the best partner on the go. It is light and offers good quality images. I use two objects, FE 3.5-5.6/28-70 and FE 2.8.35 ZEISS.
At the same time, I purchased Samsung NX mini with a lens in 1:3.5 / 9. This tiny digital camera helps for almost all occasions, landscape, indoor or selfie. Highly recommend.

12. 部落客常常得單打獨鬥?請分享你工作上的最佳配備。
一般出席社交應酬的活動或是私人出遊,如果只能配戴大台的專業相機隨行其實頗為掃興。兩年前購買了Sony Alpha 7這台輕巧的全幅相機,同時具備高畫質又輕小巧的兩項特質,使用起來十分得心應手。搭配使用的鏡頭為:FE 3.5-5.6/28-70與 FE 2.8.35 ZEISS 這兩顆鏡頭。
同時間也添購了Samsung NX mini 搭配1:3.5 / 9這顆廣角鏡頭,不管是旅行要拍攝全景照片、近距離室內拍攝或是自拍,這台輕巧的小相機都可以滿足所有需求。

13. Who are your favorite bloggers?
I admire Shini Park, her blog, Park & Cube; also, Alice Gao, her blog, Lingered Upon. Both of them are Asian; they show not only a great taste of photography but also a sense of aesthetic feeling. They are professional in their career; this is also the goal that I would like to chase.

13. 最欣賞的部落客?
我十分欣賞Shini Park所經營的部落格Park & Cube,以及Alice Gao的Lingered Upon。這兩位都是亞洲面孔的部落客,除了在攝影技巧上有與眾不同的表現之外,也十分著重美感的平衡與追求,是少數部落客中擁有超脫氣質與水準的表現;也是我期許自己與努力追求的目標。

14. To share with us some of your favorite Instagram accounts?
Besides Shini Park and Alice Gao, I have some favorite Instagram accounts to share. Family @twentyventi, she offers fresh and nature family and kids photos. Urban style @ chingkaichingkai, he has a unique point of view for shooting and image editing, worth to follow. Men Style @ ownwayofinspiration, he is the assistant of Shini Park, a German; he has a particular taste of style, very enjoyable. Cooking and Food @ tworedbowls, she offers beautiful images, do not view her photos when you are hungry.

14. 常瀏覽的網以及密切追蹤的Instagram、Facebook帳號?
除了上述兩位十分欣賞的部落客之外,也推薦幾位不同面向的帳號。親子方面:@twentyventi 的家庭孩子照片十分清新不造作。都市風格:@chingkaichingkai 獨特的拍攝角度與修片風格可以學習。男性穿搭:@ownwayofinspiration 他是Shini Park的助理,德國人,獨特幽默的品味很有意思。美食烹飪:@tworedbowls 精美的食物照片、幽默的口吻,肚子餓的時候千萬不要看。

15. How does your daily life look like?
As a full-time blogger, my private life is quite boring. If I compress all possibilities into a day, it might be like this as below.
No matter how late I go to bed, I get up 06:30 in the morning to prepare breakfast for my daughter. Afterward, I go jogging or go to the gym for an hour workout. Come back home, I eat breakfast and then reply all emails. In between, I do housekeeping, at the same to relax my body from sitting in the front of my desk. My meets are often in the noon; it is important for me to dress comfortable and casual to carry heavy styling clothes that I borrow from my cooperated partners. Afternoon time is the intensive hours for me to work, writing, shooting or editing. Parties or events are often in the evening; if I attend for working, then after coming back home, I usually work overtime to edit photos that I shoot from the event.

15. 分享你的一日生活。
做為一個線上部落客,我的生活說來無聊,自己都不好意思;如果把所有可能性都湊在一起大抵會是這樣一個景象。
早上準備小孩上課,然後自己一起出門慢跑或是到健身房運動一個小時。回家之後準備早餐,回覆電子郵件。工作告一段落先整理家務,順便活動一下筋骨。如果這天與配合廠商開會,那麼便算好時間出門;商借衣物拍照時常有的事,往往得提著大包小包,所以穿得簡單輕便可以在城市裡快速移動是很重要的。
中午一個人往往吃得簡便,下午便是密集工作的時間,寫文章、拍照、修片等。因為下午家人到家,我馬上得變身成家庭主婦進廚房準備晚餐。時尚的活動聚會往往從傍晚開始一直到夜裡,如果是因為工作而出席,那麼晚宴結束之後回家馬上加班修片是常有的事呢。

Different situations in my daily life, meeting, interview or join an event.
不同場景的工作狀態,與業主開會、採訪以及參加活動。

Vogue 採訪原文連結:Part 1

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